TOEFL Speaking Task 4 Sample: Using the two examples from the talk, explain how a business can increase sales by creating a second interest.

1.子项得分

• 交付：2

• 语言使用：2

• 话题发展：2

2.预估分数

• 总分：18

3.表达 从交付方面来看，发言者的语速较快，有时会出现不必要的停顿。建议发言者在练习时尝试放慢语速，并注意在适当的地方停顿，以提高语言表达的清晰度和流畅度。

4.话题发展 从话题发展方面来看，发言者提到了两个例子，但在解释这些例子时，表述不够清晰和详细。建议发言者在解释例子时更加具体和详细地说明如何通过第二兴趣来增加销售额。同时，注意保持回答的条理性和连贯性，确保观点之间有明确的联系。

5.语言使用

原文：Well, there is one particular marketing strategy in this area, which takes advantage of the customer's second interest, which means when customers are faced with a buy one get one free strategy, they tend to buy more stuff, acting as a bonus. In this marketing strategy, businesses take advantage of customers' second interests by offering a buy-one-get-one-free deal, encouraging them to purchase more items as they receive a bonus. (将原句中的重复表述进行了简化，使句子更加简洁明了。)

Well, there is one example to keep customers to buy another product. One example of using the second interest to encourage customers to buy another product is: (修改了原句的表述，使其更加清晰。)

Well, when customers are facing a decision to buy another stuff and they are not decided yet. When customers are undecided about purchasing an item, (简化了原句，使其更加通顺。)

Well, there is an example, a computer store to make a deal, they can offer you a bonus. If you buy a computer, you can get a video game. For instance, a computer store may offer a bonus deal where if you buy a computer, you get a free video game. (重新组织了原句，使其更加清晰明了。)

Well, if the customer is getting interested in the computer games, so they would buy the computer. If the customer is interested in the video game, they are more likely to purchase the computer. (修改了原句的表述，使其更加通顺。)

Well, another example is a strategy to retain the customers. If the stores can offer computer lessons, the free lessons can maintain contact with the customers, so the customers can buy other products from the store. Another example of a strategy to retain customers is offering free computer lessons, which helps maintain contact with customers and encourages them to buy other products from the store. (重新组织了原句，使其更加简洁明了。)

修订版（140字）：

In this marketing strategy, businesses take advantage of customers' second interests by offering a buy-one-get-one-free deal, encouraging them to purchase more items as they receive a bonus. One example of using the second interest to encourage customers to buy another product is: When customers are undecided about purchasing an item, for instance, a computer store may offer a bonus deal where if you buy a computer, you get a free video game. If the customer is interested in the video game, they are more likely to purchase the computer. Another example of a strategy to retain customers is offering free computer lessons, which helps maintain contact with customers and encourages them to buy other products from the store.

6.思维导图

- Marketing Strategy
  - Second Interest
    - Buy-one-get-one-free
      - Encourage purchases
      - Bonus item
    - Examples
      - Computer store
        - Undecided customers
        - Bonus deal: free video game
      - Retain customers
        - Free computer lessons
        - Maintain contact
        - Encourage future purchases

7.关键词

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数 Estimated Score: 23

3.表达 从发音方面来看，整体上讲得还算清楚，但有些地方需要改进。建议注意以下几点：1) 在一些单词的发音上要更加准确，避免模糊不清；2) 在语句之间适当地停顿，以增强表达的连贯性；3) 保持语速的稳定，避免过快或过慢。练习这些方面会使你的表达更加流利和自然。

4.话题发展 The response is coherent and well-organized, with clear connections between ideas and sufficient support or examples from the lecture. However, there are a few areas for improvement: 1) Try to provide more specific details from the lecture to strengthen your examples; 2) Make sure to fully explain how the second interest strategy works in each example, rather than just describing the examples themselves; 3) Work on creating smoother transitions between ideas to enhance the overall flow of your response. By focusing on these areas, you can further improve your topic development skills in future speaking tasks.

5.语言使用

Original Answer: The professor in the lecture used two examples to explain how a business can increase sales by creating a second interest. Firstly, she gave us an example of a computer shop. The shop offers people who buy the computer a free video game. Some people who are not sure to buy the computer, they are interested in the free computer game. They are more likely to buy that computer. And about the second example, she gave us an example of a computer shop who provides free lessons for people who buy it. And they will keep communication with the customers. They are more likely to buy other things related to computers in that shop.

Corrected Answer: The professor in the lecture provided two examples to illustrate how a business can increase sales by creating a second interest. First, she mentioned a computer store that offers customers who purchase a computer a free video game. Some people who are uncertain about buying the computer become interested in the free video game, making them more likely to purchase the computer. Regarding the second example, she discussed a computer store that offers free lessons for customers who make a purchase. This approach helps maintain communication with customers, increasing the likelihood of them buying other computer-related items from that store. (修改了一些词汇和语法，使句子更自然流畅。例如，将"shop"改为"store"，将"sure to buy"改为"uncertain about buying"等。)

Revised 140-word Answer: The professor in the lecture provided two examples to illustrate how businesses can increase sales by creating a second interest. The first example involved a computer store offering customers who purchase a computer a complimentary video game. This strategy appeals to those uncertain about buying the computer, as the free video game piques their interest and increases the likelihood of them making a purchase. In the second example, the professor discussed a computer store that offers free lessons to customers who make a purchase. This approach not only maintains communication with customers but also fosters customer loyalty. As a result, customers are more likely to return to the store for future computer-related purchases. By implementing these second interest strategies, businesses can effectively boost their sales and customer retention rates.

6.思维导图

- Introduction
  - Professor's lecture
  - Second interest strategy

- Example 1
  - Computer store
  - Free video game
  - Uncertain customers
  - Increased likelihood of purchase

- Example 2
  - Computer store
  - Free lessons for customers
  - Maintain communication
  - Foster customer loyalty
  - Future computer-related purchases

- Conclusion
  - Boost sales and customer retention rates

7.关键词