TOEFL Speaking Task 4 Sample: Summarize the lecture about certain online marketing techniques. Besure to include the professor's points and examples.

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

从表达方面来看，整体上讲得还算清楚，但有些地方需要改进。首先，注意在适当的地方停顿，以便让听众更好地理解你的观点。其次，尝试提高发音的准确性，以避免拼写错误。最后，保持一致的语速，并尽量减少不必要的停顿。

4.话题发展 从话题发展方面来看，回答基本上涵盖了讲座中提到的关键点和例子。但是，可以尝试更清晰地组织你的回答，以便让听众更容易理解。例如，在介绍每种营销技巧时，可以先简要概括其特点，然后再给出具体例子。此外，在总结时可以强调这些技巧可能对消费者产生的负面影响。

5.语言使用

Original Answer: The lecture is about certain online marketing techniques, which have some disadvantages. The first is that some companies will require their customers to sign up for marketing communication to keep sending advertisements and offers to lead to more sales. For example, after people purchasing some items, they will get some mailbox saying, enjoy our mailing list. The second is that it is about subscription. After people pay the monthly charge, it's difficult for them to unsubscribe later, because it is always hassle to do that. So people will always keep paying after that. For example, after free trial, people start being charged, but those companies do not allow online consultation, so people need to call them and speak to them.

Corrected Answer: The lecture discusses aboutcertain online marketing techniques, which have some disadvantages(删除"about"，逗号改为粗体红色，以提高语言流畅度)。 The first is that some companies require their customers to sign up for marketing communication, in order to keep sending advertisements and offers, leading to more sales(删除"will"，添加逗号，以提高语言流畅度)。 For example, after people purchase some items, they receive an email saying, "Enjoy our mailing list."(将"purchasing"改为"purchase"，将"mailbox saying"改为"email saying"，添加逗号，以提高语言准确性)。 The second technique involves subscriptions. After people pay the monthly charge, it becomes difficult for them to unsubscribe later, as it is always a hassle to do so(将"it is about subscription"改为"technique involves subscriptions"，添加逗号，以提高语言准确性和流畅度)。 Consequently, people continue paying after that. For example, after a free trial, people start being charged, but these companies do not allow online cancellations, so people need to call them and speak to a representative(将"consultation"改为"cancellations"，添加逗号，以提高语言准确性和流畅度)。

Revised Answer (140 words): The lecture discusses certain online marketing techniques that have some disadvantages. The first technique involves companies requiring their customers to sign up for marketing communications in order to keep sending advertisements and offers, ultimately leading to more sales. For example, after people purchase items, they receive an email saying, "Enjoy our mailing list." The second technique is about subscriptions. After people pay the monthly charge, it becomes difficult for them to unsubscribe later due to the hassle involved. Consequently, people continue paying for the service. For instance, after a free trial period, people start being charged for the subscription. However, these companies do not allow online cancellations; instead, customers must call and speak to a representative in order to cancel their subscription. These marketing techniques may not be illegal but are considered questionable by some.

6.思维导图

• Online Marketing Techniques
  • Disadvantages
    • Technique 1: Marketing Communications
      • Example: Email after purchase
    • Technique 2: Subscriptions
      • Example: Difficulty in unsubscribing
  • Questionable Practices

7.关键词

1.子项得分

• 交付：2

• 语言使用：2

• 话题发展：2

2.预估分数

• 总分：20

3.表达 在回答中，发音不够清晰，有些词汇发音不准确。此外，回答中存在一些不恰当的停顿，影响了语言的流畅性。建议在练习口语时注意提高发音准确性和语言流畅性。

4.话题发展 回答内容基本上涵盖了听力材料中的要点，但组织结构和连接词使用较少，使得回答显得有些松散。建议在练习时注意使用恰当的连接词和过渡词汇来使回答更加连贯和有条理。同时，在举例时尽量详细描述，以便更好地支持论点。

5.语言使用

原文：Two marketing techniques which is really not the customers' wants. There are two marketing techniques that may not align with customers' preferences. (修改了句子结构和词汇，使表达更自然) The first is that to get customers to sign up a company's website, The first technique is to encourage customers to sign up on a company's website, (修改了句子结构和词汇，使表达更清晰) because it can keep them sending offers to the customers. as it allows the company to continuously send offers and promotions to them. (修改了句子结构和词汇，使表达更准确) And if you make purchase online, you sometimes see the box which it tells to join us mailing list, and you have to uncheck the box. When making an online purchase, there is often a pre-checked box for joining the mailing list, which must be unchecked if undesired. (修改了句子结构和词汇，使表达更自然) And the second strategy is that called subscription. The second technique involves subscriptions. (简化了表达，使其更自然) It's easy for customers to sign up, but it's not easy for them to unsubscribe. It is easy for customers to sign up, but difficult for them to unsubscribe. (修改了词汇，使表达更自然) So they have to keep paying for the service. As a result, they continue paying for the service. (修改了词汇，使表达更自然) For example, when you are online magazine, and you have to buy a free trial, For instance, when signing up for an online magazine's free trial, (修改了句子结构和词汇，使表达更清晰) when you want to subscribe them, the company don't allow you to cancel online. the company may not allow online cancellations after subscribing. (修改了句子结构和词汇，使表达更准确)

修订版（140字）：

There are two marketing techniques that may not align with customers' preferences. The first technique is to encourage customers to sign up on a company's website, as it allows the company to continuously send offers and promotions to them. When making an online purchase, there is often a pre-checked box for joining the mailing list, which must be unchecked if undesired. The second technique involves subscriptions. It is easy for customers to sign up, but difficult for them to unsubscribe. As a result, they continue paying for the service. For instance, when signing up for an online magazine's free trial, the company may not allow online cancellations after subscribing.

6.思维导图

- Marketing Techniques
  - Not aligning with customers' preferences
    - Technique 1: Encouraging sign-ups
      - Company's website
      - Continuous offers and promotions
      - Pre-checked box for mailing list
    - Technique 2: Subscriptions
      - Easy to sign up, difficult to unsubscribe
      - Continuing to pay for the service
      - Example: Online magazine's free trial
        - No online cancellations after subscribing

7.关键词

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

总体来说，发言者的表达较为清晰，语速适中。但在某些地方，发言者的停顿不太合适，可能导致听众理解困难。建议发言者在练习时注意适当的停顿，以便更好地表达自己的观点。同时，注意准确的发音，避免拼写错误。

4.话题发展 发言者对讲座内容进行了较好的概括，提到了两种在线营销技巧及其例子。但在组织结构上还有改进空间。建议发言者在回答问题时尝试使用更清晰的逻辑结构，如首先简要介绍讲座主题，然后分点阐述各个技巧及其例子。这样可以使回答更加条理清晰，便于听众理解。

5.语言使用

Original Answer: The lecture discusses certain online marketing techniques, which have some disadvantages. The lecture focuses on specific online marketing techniques that possess certain drawbacks. (讲座关注特定的在线营销技巧，这些技巧具有一定的缺点。)

The first is that some companies require their customers to sign up for marketing communication in order to keep sending advertisements and offers, leading to more sales. The first technique involves companies requiring customers to sign up for marketing communications, which allows them to continue sending advertisements and offers, ultimately increasing sales. (第一种技巧涉及公司要求客户注册营销通信，这使他们可以继续发送广告和优惠，最终提高销售额。)

For example, after people purchase some items, they receive an email saying, enjoy our mailing list. For instance, when people make a purchase online, they often encounter a pre-checked box that says "join our mailing list." (例如，当人们在线购物时，他们经常会遇到一个预先选中的框，上面写着“加入我们的邮件列表”。)

The second technique involves subscriptions, after people pay the monthly charge, it becomes difficult for them to unsubscribe later, as it is always a hassle to do so. The second technique pertains to subscriptions; once people pay the monthly fee, it becomes challenging for them to unsubscribe later due to the cumbersome process involved. (第二种技巧涉及订阅；一旦人们支付了月费，由于涉及繁琐的过程，他们以后取消订阅变得具有挑战性。)

Consequently, people continue paying after that. As a result, people continue paying for the subscription. (因此，人们继续为订阅付费。)

For example, after a free trial, people start being charged, but these companies do not allow online consultations, so people need to call them and speak to a representative. For example, following a free trial, people begin to be charged; however, these companies do not permit online cancellations, requiring individuals to call and speak with a representative instead. (例如，在免费试用后，人们开始被收费；然而，这些公司不允许在线取消，而是要求个人打电话与代表交谈。)

Revised Answer (140 words):

The lecture focuses on specific online marketing techniques that possess certain drawbacks. The first technique involves companies requiring customers to sign up for marketing communications, which allows them to continue sending advertisements and offers, ultimately increasing sales. For instance, when people make a purchase online, they often encounter a pre-checked box that says "join our mailing list." The second technique pertains to subscriptions; once people pay the monthly fee, it becomes challenging for them to unsubscribe later due to the cumbersome process involved. As a result, people continue paying for the subscription. For example, following a free trial, people begin to be charged; however, these companies do not permit online cancellations, requiring individuals to call and speak with a representative instead.

6.思维导图

- Lecture
  - Online marketing techniques
    - Drawbacks
      - Technique 1
        - Marketing communications
          - Advertisements and offers
          - Example: Pre-checked box
      - Technique 2
        - Subscriptions
          - Challenging to unsubscribe
          - Example: No online cancellations, call representative

7.关键词