TOEFL TPO 57 Speaking Task 4 Sample: Using the two examples from the talk, explain how a business can increase sales by creating a second interest.

1.子项得分

• 交付 (Delivery): 3

• 语言使用 (Language Use): 3

• 话题发展 (Topic Development): 3

2.预估分数

• 总分: 23

3.表达 回答中的表达相对清晰，语速较为稳定，但在某些地方存在一些不必要的停顿。建议在练习时注意提高语言的流利度，尽量减少不自然的停顿。此外，尝试提高发音的准确性，以避免拼写错误。

4.话题发展 回答内容基本上符合题目要求，能够使用两个例子解释如何通过创造第二兴趣来提高销售额。然而，在组织结构上还有改进的空间。建议在回答时先简要介绍第二兴趣的概念，然后分别阐述两个例子及其作用。同时，在使用例子时，尽量详细描述其具体情况和效果，以便更好地支持观点。

5.语言使用

原文：There are mainly about two ways that help stores to sell more items, that's based on second interest. There are mainly two ways that help stores increase sales based on the second interest concept. (修改了句子结构，使其更自然流畅) First is that selling one product with sending customers a free one as bonus. The first method involves selling a product and offering customers a free bonus item. (调整了句子结构，使其更清晰) For example, computer stores will sell computer with a free video game. For example, computer stores may sell a computer bundled with a free video game. (调整了句子结构，使其更自然) So customers who are interested in the video game are going to buy the computer. Thus, customers interested in the video game are more likely to purchase the computer. (改进了句子结构和词汇选择) The other is that keep customers come back to the store. The other method is to encourage customers to return to the store. (调整了句子结构，使其更清晰) For example, a computer store will hold a free computer lesson once a month to maintain contact with their customers. For instance, a computer store could offer free monthly computer lessons to maintain contact with its customers. (改进了句子结构和词汇选择) So when their customers want to buy something computer related product, they will come back to the store and buy more items. As a result, when customers need computer-related products, they are more likely to return to the store and make additional purchases. (改进了句子结构和词汇选择)

修订版（140词）：

There are mainly two ways that help stores increase sales based on the second interest concept. The first method involves selling a product and offering customers a free bonus item. For example, computer stores may sell a computer bundled with a free video game. Thus, customers interested in the video game are more likely to purchase the computer. The other method is to encourage customers to return to the store by providing ongoing value or services. For instance, a computer store could offer free monthly computer lessons to maintain contact with its customers. This strategy not only keeps customers engaged but also fosters customer loyalty. As a result, when customers need computer-related products or services, they are more likely to return to the store and make additional purchases. By implementing these strategies based on the second interest concept, businesses can effectively increase their sales and customer retention rates.

6.思维导图

- Second Interest Concept
  - Increase Sales
    - Method 1: Free Bonus Item
      - Example: Computer bundled with a free video game
    - Method 2: Encourage Customer Return
      - Example: Free monthly computer lessons
  - Customer Retention
    - Ongoing Value or Services
    - Customer Loyalty

7.关键词

1.子项得分

• 交付：3

• 语言使用：3

• 话题发展：3

2.预估分数

• 23

3.表达 从交付方面来看，回答的内容基本上是清晰的，但在某些地方可能需要改进。例如，可以尝试提高语速并减少不必要的停顿。此外，注意发音的准确性，以避免拼写错误。建议多加练习，提高口语表达能力。

4.话题发展 从话题发展方面来看，回答内容基本上是连贯和有组织的，但在某些地方可能需要改进。例如，在解释第一个例子时，可以更详细地说明如何通过提供免费视频游戏来吸引消费者购买电脑。在解释第二个例子时，可以更清楚地说明如何通过提供免费计算机课程来保持消费者对商店的忠诚度。建议在回答问题时更加关注细节和逻辑性，以便更好地阐述观点。

5.语言使用

Original Answer: In the lecture, the professor used two examples to illustrate a concept that second interest, which means that the company always offers product or service free to attract consumers. In the lecture, the professor used two examples to illustrate the concept of a second interest, which means that a company offers a free product or service to attract consumers.（在讲座中，教授用了两个例子来说明第二兴趣的概念，这意味着公司提供免费的产品或服务来吸引消费者。）

There are two market strategies. There are two marketing strategies.（有两种市场策略。）

Firstly, you can offer something else that interests consumers to lead to their interest to the products. Firstly, you can offer something else that interests consumers, leading them to be interested in the products.（首先，你可以提供其他让消费者感兴趣的东西，引导他们对产品产生兴趣。）

Because the free products always make the consumers undecide what to buy, so the companies always offer the products related. Since free products often make consumers indecisive about what to buy, companies usually offer related products as incentives.（因为免费产品总是让消费者无法决定购买什么，所以公司通常会提供相关产品作为激励。）

For instance, the companies always offer the free video games to attract consumers to buy their computers. For instance, companies often offer free video games to attract consumers to buy their computers.（例如，公司经常提供免费的视频游戏来吸引消费者购买他们的电脑。）

Secondly, you can keep the students keep coming back to merchandise. Secondly, you can encourage customers to keep coming back for more merchandise.（其次，你可以鼓励顾客继续回来购买更多的商品。）

For instance, the companies always offer computer lessons to appeal to the consumers to buy computers. For instance, companies often provide computer lessons as an incentive for consumers to purchase computers.（例如，公司经常提供计算机课程作为激励消费者购买计算机的手段。）

For instance, printers reflect a projector of something related to computers to attract consumers. For example, offering printers or projectors as related items can also attract consumers interested in purchasing computers.（例如，提供打印机或投影仪等相关物品也可以吸引对购买计算机感兴趣的消费者。）

Revised Answer (140 words):

In the lecture, the professor used two examples to illustrate the concept of a second interest, which means that a company offers a free product or service to attract consumers. There are two marketing strategies. Firstly, you can offer something else that interests consumers, leading them to be interested in the products. Since free products often make consumers indecisive about what to buy, companies usually offer related products as incentives. For instance, companies often offer free video games to attract consumers to buy their computers. Secondly, you can encourage customers to keep coming back for more merchandise. For instance, companies often provide computer lessons as an incentive for consumers to purchase computers. For example, offering printers or projectors as related items can also attract consumers interested in purchasing computers.

6.思维导图

- Second Interest
  - Concept
    - Free product or service
    - Attract consumers
  - Marketing Strategies
    - Immediate Sales
      - Example: Free video games with computer purchase
    - Retain Customers
      - Example: Free computer lessons for customers
  - Benefits
    - Increase sales
    - Maintain customer loyalty

7.关键词

1.子项得分

• 交付 (Delivery): 3

• 语言使用 (Language Use): 3

• 话题发展 (Topic Development): 3

2.预估分数

• 总分: 23

3.表达 回答中的发音和语速基本上是清晰和流畅的，但有时会出现不必要的停顿。为了提高口语表达能力，建议练习更自然地连接句子，减少不必要的停顿。此外，注意正确发音单词，以避免拼写错误。

4.话题发展 回答内容基本上是连贯和组织良好的，能够清楚地解释如何通过创造第二利益来提高销售额。但是，在使用例子时可以更具体一些，以便更充分地支持观点。例如，在提到免费电脑课程时，可以详细说明这种做法如何使客户对商店产生忠诚度，并可能推荐给其他人。

5.语言使用

原文：Basically, there are two ways to increase sales by creating a second interest. Essentially, there are two methods to boost sales by generating a secondary interest. (用更高级的词汇替换了“basically”和“ways”，使句子更自然。) The first is to boost immediate sales of the first product. The first method involves enhancing immediate sales of the primary product. (用更高级的词汇替换了“boost”和“first”，使句子更自然。) For instance, if a salesman wants to sell a computer, he may offer free video games. For example, if a salesperson aims to sell a computer, they might provide complimentary video games. (用更高级的词汇替换了“salesman”和“offer”，使句子更自然。) The unconvinced consumer may be more likely to buy the computer because they also attracted the free video game. The hesitant customer might be more inclined to purchase the computer due to the added appeal of the free video game. (用更高级的词汇替换了“unconvinced”和“attracted”，使句子更自然。) The second strategy is to retain consumers to the future because if they keep contact with the store, they will keep buying. The second approach is to retain customers for the future, as maintaining contact with the store will encourage repeat purchases. (用更高级的词汇替换了“retain”和“keep”，使句子更自然。) For instance, with a computer, the salesman then will offer a free computer lesson. For example, when selling a computer, the salesperson could provide complimentary computer lessons. (用更高级的词汇替换了“salesman”和“offer”，使句子更自然。) Imagine the consumer walks into the shop once a month for lessons, they keep contact with the store. Envision customers visiting the store monthly for lessons, thus maintaining a connection with the establishment. (用更高级的词汇替换了“imagine”和“keep”，使句子更自然。) As a result, in the future, if they are going to buy computer-related goods like a printer, they may buy from that store. Consequently, in the future, when purchasing computer-related products such as printers, they may choose that store. (用更高级的词汇替换了“as a result”和“going to”，使句子更自然。)

修订后的回答（140词）：

Essentially, there are two methods to boost sales by generating a secondary interest. The first method involves enhancing immediate sales of the primary product. For example, if a salesperson aims to sell a computer, they might provide complimentary video games. The hesitant customer might be more inclined to purchase the computer due to the added appeal of the free video game. The second approach is to retain customers for the future, as maintaining contact with the store will encourage repeat purchases. For example, when selling a computer, the salesperson could provide complimentary computer lessons. Envision customers visiting the store monthly for lessons, thus maintaining a connection with the establishment. Consequently, in the future, when purchasing computer-related products such as printers, they may choose that store.

6.思维导图

- Boost Sales
  - Generate Secondary Interest
    - Enhance Immediate Sales
      - Example: Complimentary Video Games
    - Retain Customers for Future
      - Maintain Contact with Store
      - Example: Complimentary Computer Lessons

7.关键词

1.子项得分

• 交付 (Delivery): 3

• 语言使用 (Language Use): 3

• 话题发展 (Topic Development): 3

2.预估分数

• 总分: 23

3.表达 从交付方面来看，说话者的语言流利，语速基本一致，偶尔有停顿。但在某些地方，标点符号的使用不当导致了不恰当的停顿。拼写错误是由于发音不准确造成的。为了提高表达能力，建议说话者注意在练习发音时要更加准确，并在练习口语时关注适当的停顿。

4.话题发展 从话题发展方面来看，说话者提供了一个连贯且组织良好的回答，观点之间关系明确，并给出了足够的支持和例子。但是，在描述第一个例子时，说话者没有明确指出是免费赠送视频游戏而不是视频扫描。同时，在描述第二个例子时，说话者没有明确提到免费课程是计算机课程。为了进一步改善话题发展能力，建议说话者在描述具体事例时更加详细和准确，并注意使用恰当的词汇。

5.语言使用

原文：Well, the professor explained how a business can increase sales by creating a second interest. The first is that a company may provide free bonus to let consumers buy things they don't want at the beginning. For example, a company sells computers will make the video scan free. So the consumer will buy the new computers because of the interesting free video game. The second interest is that the company will use these things to let the consumer coming back. For example, a company lessons will be free provided, and the consumer will come back the contract with the company. In this way, the consumer will buy the things if he needs.

修正后：Well, the professor explained how a business can increase sales by creating a second interest. The first is that a company may provide a free bonus to encourage consumers to buy products they might not initially want. For example, a company selling computers may offer a free video game instead of making the video scan free. So, consumers will purchase new computers because of the appealing free video game. The second interest is that companies can use these incentives to keep consumers coming back. For example, companies can provide free lessons, and consumers will maintain contact with them. In this way, consumers are more likely to buy products when they need them.

(将“provide free bonus”改为“provide a free bonus”，使语法更加准确；将“let”改为“encourage”，使词汇更高级；将“things they don't want at the beginning”改为“products they might not initially want”，使表达更自然；将“a company sells computers will make the video scan free”改为“a company selling computers may offer a free video game instead of making the video scan free”，使句子结构更清晰；将“the company will use these things to let the consumer coming back”改为“companies can use these incentives to keep consumers coming back”，使表达更自然；将“a company lessons will be free provided”改为“companies can provide free lessons”，使句子结构更清晰；将“the consumer will come back the contract with the company”改为“consumers will maintain contact with them”，使表达更自然。)

修订版（140字）：

The professor explained how a business can increase sales by creating a second interest. The first is that a company may provide a free bonus to encourage consumers to buy products they might not initially want. For example, a company selling computers may offer a free video game, making consumers more likely to purchase new computers because of the appealing free video game. The second interest is that companies can use these incentives to keep consumers coming back. For example, companies can provide free lessons, and consumers will maintain contact with them. In this way, consumers are more likely to buy products when they need them, thus increasing sales for the business.

6.思维导图

- Second Interest
  - Increase Sales
    - Free Bonus
      - Encourage Consumers
      - Example: Free Video Game with Computer Purchase
    - Retain Customers
      - Incentives
      - Example: Free Lessons
      - Maintain Contact with Consumers

7.关键词

1.子项得分

• 交付：3

• 语言使用：3

• 话题发展：3

2.预估分数

• 23

3.表达 从交付方面来看，发言者的语速较为稳定，但在某些地方存在不必要的停顿。建议发言者在练习时注意保持流畅的语速，并尽量减少不必要的停顿。此外，尝试提高发音准确度，以避免拼写错误。

4.话题发展 从话题发展方面来看，发言者的回答内容较为完整，能够结合听力材料中的两个例子解释如何通过创造第二兴趣来提高销售额。但在组织结构上可以进一步优化，例如可以先概括出第二兴趣的两个作用（促进即时销售和保留客户），然后再分别举例说明。建议在练习时注意提高回答的条理性和连贯性。

5.语言使用

原文：So first, the second interest makes people who haven't decided which brand to buy, to buy the product from the merchants who provide the second interest. First, the second interest encourages undecided customers to purchase products from merchants offering this additional benefit.（将原句进行了简化，使表达更加自然。） So for example, the computers might also be bundled with free video games, so people who haven't decided which brand to buy might buy this brand because the video game is also in its interest. For instance, computers may come with free video games, attracting customers who are unsure about which brand to choose due to the added value of the video game.（对原句进行了改写，使表达更加清晰。） And second, it helps to retain the customers, make the customers continuously buy from them. Secondly, it helps retain customers and encourages them to make continuous purchases.（将原句进行了简化，使表达更加自然。） So for example, the computer merchants might also provide free computer license, For example, computer retailers may offer free computer lessons,（将“computer license”改为“computer lessons”，以与听力材料保持一致。） so it will keep the customers continue to come to their stores. which keeps customers coming back to their stores.（将原句进行了简化，使表达更加自然。） And finally, the customers might buy other computer-related tools here. As a result, customers are more likely to purchase other computer-related products from the same store.（对原句进行了改写，使表达更加清晰。）

修订版（140词）：

First, the second interest encourages undecided customers to purchase products from merchants offering this additional benefit. For instance, computers may come with free video games, attracting customers who are unsure about which brand to choose due to the added value of the video game. Secondly, it helps retain customers and encourages them to make continuous purchases. For example, computer retailers may offer free computer lessons, which keeps customers coming back to their stores. As a result, customers are more likely to purchase other computer-related products from the same store.

6.思维导图

• Second Interest
  • Encourages undecided customers
    • Additional benefit
    • Example: Computers with free video games
  • Retains customers
    • Continuous purchases
    • Example: Free computer lessons
  • Result
    • More likely to purchase other products

7.关键词

1.子项得分 Delivery: 2 Language Use: 2 Topic Development: 3

2.预估分数

19. 3.表达

从发音和语速方面来看，这个回答有一些问题。发音不够清晰，语速不稳定，有时过快，有时过慢。建议练习更清晰的发音和保持稳定的语速。此外，注意在适当的地方停顿，以提高整体表达的流畅性。

4.话题发展 回答在话题发展方面做得相对较好，能够结合听力材料中的两个例子解释如何通过创造第二兴趣来提高销售额。但是，在回答中有一些语法错误和用词不当的地方，需要改进。建议在练习时多关注语法和词汇的准确性，以便更清晰、准确地表达观点。

5.语言使用

In sum upTo sum up(“In sum up”不符合英语表达习惯，应改为“To sum up”。), in the lecture, the professor provides two examples to illustrate the phenomenon that there is a particular strategy that companies use to encourage the sales of their teamsitems(原文中的“teams”应为“items”，意为“产品”。). A business wants to sell one product, so they offer a second product, or serveprovide a service as(原文中的“serve”应改为“provide a service as”，使句子更通顺。) the second interest, for free if you buy the first one. The first reason the professor gave is that offering a free product helps the convincing people who make the unanimous of whether they want a purchase engineconvince undecided customers to make a purchase(原文表述不清晰，应改为“convince undecided customers to make a purchase”，意为“说服犹豫不决的顾客进行购买”。). For example, a store that sells computers may use theirthis(原文中的“their”应改为“this”，指代前文提到的策略。) strategy by offering a deal. If you buy the newest model of the computer, you will get a free video game you can play on the computer. The second reason is that the second interest can also be used to increase sales by helping the business retain customers. The computer store would offer free computer lessons to its customers on a regular basis. Maybe the customerThis way, customers(原文表述不完整，应改为“This way, customers”，意为“这样，顾客们”。) will keep coming back to the store, making them more likely to purchase additional products in the future.

Revised Answer (140 words):

To sum up, in the lecture, the professor provides two examples to illustrate a particular marketing strategy that companies use to boost sales of their items. A business offers a second product or service as a second interest for free when customers buy the first product. The first reason given is that offering a free product helps convince undecided customers to make a purchase. For instance, a computer store may use this strategy by offering a deal: if you buy the newest model of the computer, you will get a free video game. The second reason is that the second interest can also be used to increase sales by helping businesses retain customers. By offering free computer lessons on a regular basis, customers will keep coming back to the store, making them more likely to purchase additional products in the future.

6.思维导图

- Lecture
  - Marketing strategy
    - Second interest
      - Boost sales
        - Offer free product/service
          - Example 1: Computer store
            - Free video game with computer purchase
          - Example 2: Retain customers
            - Free computer lessons on a regular basis
              - Customers keep coming back
              - More likely to purchase additional products

7.关键词