TOEFL TPO -1 Academic Discussion Writing Sample: Today, we are going to discuss how successful software and tech products are launched and marketed. When companies launch and market these products, early adopters are important. Early adopters are customers who tend to buy the latest products and like to be the first to try out new features and processes. In today's discussion, I would like you to describe at least one advantage or disadvantage of being an early adopter. Please explain why you think this way. • LingoLeap